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Marketing has been an important aspect when it comes to promoting your goods and services to other potential customers out there. What an easy way to do that when you have a social media account with thousands of followers like on Facebook.

According to App Annie Facebook is the topmost downloaded social media app in the world which indicates that you can expect to have a vast amount of audience you can promote to.

You might like: Ranking of Most Downloaded Apps 2020 

A lot of people have made thousands of dollars promoting on Facebook and with the evolution of the internet and 5G,  these numbers will only increase more in the future.

Regardless of Facebook becoming an old app compared to its competitors like Twitter and Snapchat, there are more than 1 Billion users worldwide which are far more than the second most popular app. You might ask how to make money from Facebook?

1. Create an appealing Facebook page

When creating a Facebook profile, always think about what makes a good and decent one. The name of the page needs to be something that people will remember. Always use good images for the background and the profile so that people will see how serious you are in the business.

Be sure to be as detailed and as precise as possible when writing the "About" section which should emphasize what you are really promoting. People will tend to follow and like Facebook pages that are made by professionals rather than amateurs. 

Always make sure that the images are clear and high definition so that people can see clearly your profile.


2. Post publicly and regularly on your Facebook page

Your main objective is to get your voice heard out there to the people of Facebook. Therefore, it is important that you not just post daily but the content also needs to be original and unique so that there will be more engagements on your posts.


Don't just take any random garbage pictures online and post it, instead try to get creative and make your own image or at least edit the pictures that you have taken to make it not so similar to theirs.

For instance, if you are an insurance agent:
Hey everybody! As you may know I love helping families to be protected from unfortunate tragedies. If you know anyone who requires my assistance in getting a life insurance, please message me
Be sure to post at least once a day so that your followers are up to date with any sort of information that you want to promote and it seems that Facebook pays attention to pages that are very active.

3. Utilize Facebook Messenger

It is quite similar to an email but it is much better. You can always keep yourself engaged with your followers who might have queries regarding your products or services. All the questions will be in one place making it easier for you to handle the questions appropriately and filtering the spams.

Always reply as quick as possible since they might not have all day for your reply. Connect with your old friends by reaching out to them but always start by re-establishing the relationship first. You don't want them to feel that you're only contacting solely for business purposes.

Start by greeting first and asking how they have been? Only chat about the products or services when they ask you what you are currently doing? Then it will not be so awkward.

4. Get Engaged with your Followers

It is always exciting when one of your followers replied to one of your contents as it shows that they are interested in it. You will want to always reply to their comments and thank them for being interested in your products or services.

Give them additional information, pictures, videos, or any related details that might help with their understandings. Always stay in touch with your followers by posting quality content as well as interacting with their replies.

Posting good and quality content is all about business and personal in which you need a balance of both. Post personal content 80% of the time and the other 20% should be about business. You will first want to build a solid relationship with your followers first before jumping into the real business.

Trust is very important when it comes down to business and the way you interact with your followers will determine the success of your business.

5. Grow your Friends and Followers

Since Facebook has over 1 Billion users worldwide, it will be easy for you to promote your products and services to the vast number of audience. There is a whole lot of people for you to promote your business too but the question will be on how you are going to do that? 

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By increasing the number of followers you have each day, you will also automatically increase the engagement rate of your content since some of your followers will share it with their friends and it will just keep on going.

Be sure to always be kind and patient with your followers. You don't want to end up with many of your followers reporting your Facebook page due to harassment and hateful speech.

6. Monetization

If you are those who have no products to sell then don't worry. There are many other ways you can make money from your amazing content on Facebook. I will break it down into 4 categories:

a) In-Stream ads

If you love to post videos of you either cooking, playing games, or even blogging about your life then you can definitely make money from it. In-stream ads are basically short ads that appear in between your video which can either be before, during, or after the video. 

Facebook will do all the work for you to determine which ads are suitable for your viewers and you can even choose which type of ad-placement you would like. The earnings will depend on the number of views and who your advertisers are.

b) Fan subscription

You can also add a supported badge on your page for your loyal friends and followers. This will be for those who want to show their love and support for your page in which they will directly fund it on a monthly basis. 

In return, you will also see the badge of your supporters and rewards them with exclusive benefits like early access to content and discounts only to the faithful supporters.

c) Brand collaboration 

When you have a high number of followers, other businesses out there will take this opportunity to make you promote their products and services. You will publish content in collaboration with your business partner and Facebook has all the tools to make it easier for you.

This option is usually available to those with a high number of followers

d) Subscription Group

Subscription group is basically a group you created in which people require to subscribe in order to gain access to exclusive content in the group. This will allow only certain people to gain access to it and it works well for group admins who have an active community.

7) Game Streaming

Do you have a passion for gaming and simply want to earn money to create gaming content? Well, now you can be a streamer on Facebook and start making money from donations, supporters as well as becoming a Facebook partner.

First thing first, before you start making money on Facebook you will first need to join the Level Up Program. Of course, there are certain criteria to be met before you can start banking in the cash. 

Some of the criteria include: 
  1. Create a Gaming Video Creator Page or convert any of your pages (if you have one) into a Gaming Video Creator Page
  2.  Have 100 Followers
  3. Stream on that page for at least 2 days in one consecutive 14 days period
  4. Stream for at least 4 hours in that consecutive 14 days period
After you have fulfilled these requirements, you can apply for the level up the program, and Facebook will start to evaluate your page so that it does not go against their community standards and Partner Monetization Policies. 

If you already are in the Level Up Program, you can also be a part of the Facebook Partner Program in which Facebook will give you a monthly salary to stream full-time on Facebook.

Facebook is Only Part of The Strategy

Facebook does let you connect with a high number of new people around the world and it also lets you build strong relationships with your followers. Regardless of that, face to face communication seems to be a more comfortable conversation since your followers can experience a taste of your offerings from their naked eye.

Be sure to always attend events and talk with people over the phone. In no time your business will start to grow and you will definitely become successful entrepreneurs with these tips and tricks.

What do you think is the best way to make money from Facebook?