When we talk about time, it has to be done at the right time. When we want to increase those likes on our Instagram pictures, be sure to find the perfect time to do it so we get a high engagement rate. So basically, you have to do a little experiment on this to find the time when most of your followers are active and probably writing those down on your notepads.

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It's of rather importance for most influencers to get a high amount of likes to build a strong presence for advertisers out there. After weeks of testing, you will probably find the right time to post and it will be easy for you to get those likes the next time you want to make a post.

Increasing Engagement Rate In 2020


For you to build your Instagram account with huge amounts of followings, it is also important to create amazing content to satisfy the needs of your followers out there. As important as greats content, it will be completely useless if it is not seen by your followers due to it being posted at the wrong time. Most of your followers will not be able to see it and all your efforts will be in vain.

How to make sure that the contents are seen by your potential audience?

One way of finding the critical time is by testing it out yourself and to see which post will generate the most amount of likes and comments. 

If you're simply too lazy to do it, then there's also Sprout Social which analyzes your account and sees which time of the day is perfect for you to do the postings. Sprout Social is a social media management platform which has over 24,000 customers. This will make your job much easier.

They are considered trusted since their data showed in real-time(in Central Daylight Time) of your posts which have the most engagement on Instagram. How cool is that?!

Best Time to Post on Instagram

It can be said that the best time to post will be somewhere around 2PM to 3PM CDT. Nevertheless, this can absolutely change depending on which day you make such posts.

Based on the data given by Sprout Social, it seems that the best time will be as following:


  • At 5 a.m. CDT from Tuesday to Friday. This is because each time when people wake up from their bed, the first thing that they will do is look at their phone.
  • Posting somewhere between 11 a.m. to 3 p.m. CDT. This is the time that people will also look at their phone during lunch hours or break
  • Regarding the weekends, it will be best at 11 a.m. CDT since most youngsters will be at brunch or simply hanging out with their friends.
Bear in mind that when you are posting, it is also crucial that you also take into account the type of industry you are in aside from the time frame alone.

Best time for respective days of the week 

  • Monday: 11 a.m. to 5 p.m. CDT
  • Tuesday: 5 a.m.and 9 a.m. to 6 p.m. CDT
  • Wednesday: 5 a.m. and 11 a.m. and 3 p.m. CDT
  • Thursday: 5 a.m. and 11 a.m. and 3 p.m. to 4 p.m. CDT
  • Friday: 5 a.m. and 9 a.m. to 4 p.m. CDT
  • Saturday: 11 a.m. CDT
  • Sunday: 11 a.m. CDT

You can also try out by posting between 9 a.m. and 6 p.m. CDT from Tuesday until Friday and you will see the high engagement rate that you will get at that time of the day.



The data stated above are rather general and if you want to go into specifics here is the best time to post on Instagram ranging from B2C, healthcare, non-profit industries, and technology based on Sprout Social's Research. 


Best Time to Post On Instagram for Non-Profit Organization

Best Times: Tuesday at 3 p.m. and 9 p.m., Wednesday at 3 p.m. and 4 p.m., Thursday at 2 p.m. and 3 p.m. and Friday at 10 p.m. and 2 p.m. 

Most consistent engagement: Weekdays from 12 p.m. to 5 p.m.

Best Day: Tuesday

Worst Day: Saturday

Best Time to Post On Instagram for B2C Companies

Best Times: Saturday at 11 a.m. and 1 p.m. CDT

Most Consistent Engagement: Every day from 10 a.m. to 3 p.m. CDT

Best Day: Wednesday

Worst Day: Monday

Best Time to Post on Instagram for Healthcare Companies

Best Time: Tuesday at 1 p.m. CDT

Most Consistent Engagement: Tuesday to Friday from 9 a.m. to 4 p.m. CDT

Best Day: Tuesday

Worst Day: Saturday and Sunday

Best Time to Post on Instagram for Technology Companies

Best Time: Wednesday at 10 a.m. CDT

Most Consistent Engagement: Wednesday to Friday from 10 a.m. to 5 p.m. CDT

Best Day: Thursday

Worst Day: Sunday

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Best Time to Post on Instagram for Educational Organization

Best Time: Monday at 8 p.m. CDT

Most Consistent Engagement: Weekdays from 11 a.m. to 4 p.m. CDT

Best Day: Monday

Worst Day: Sunday


Do some research

One thing to take note is that these times are not absolute and it requires a bit of experimentation for you to find the best time for you to post on Instagram. But you get the idea. One thing for sure is you need to see who your followers are so that you can post relevant content that suits their desires. Put yourself in their shoes and simply ask yourself when do I usually check my phone to see interesting content on Instagram.